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ASUS can't use "ZenFone" name in India anymore

In India, the Delhi High Court recently ruled that ASUS infringed an existing trademark for the word Zen. Therefore, the Taiwanese firm is can't use the "ZenFone" branding in the country anymore.
The ZenFone 5

The trademark belongs to Telecare Network, the company which filed the complaint. Telecare Network is the local company using Zen and Zenmobile to its products since 2008.

The ZenFone branding will likely cause confusion in the minds of the public in India

The company claimed that ASUS's ZenFone branding will likely "cause confusion in the minds of the public". The company also said that ASUS used the Zen moniker to "ride upon its goodwill" when it entered the Indian market back in 2014.

On the other hand, ASUS said that the "Zen" itself is a common one that has roots in Buddhism. However, Delhi High Court sided with Telecare Network.

The news comes right before the ZenFone 6 launch in India. We are still unsure if court's ruling will affect the release schedule.

The ruling will take effect eight weeks from now. The next hearing is scheduled for July 10. If ASUS can't overturn the ruling, it will have to come up with a new branding in India.

Currently, India is the world's second largest mobile phone market in the world, a market they cannot ignore.

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