Instagram to add Reels and Shop tabs to its home screen

Social media platform Instagram is going to rollout new features for its home screen.

Upcoming Instagram tabs

Adapting to the culture of how people create and enjoy 

Instagram announced the addition of Reels and Shops tabs as part of the company's first redesigning of the app. The Reels tab enables users to view short-form videos that seem similar to what TikTok has. Allegedly, this update could encourage more creators to share their Reels.

Meanwhile, the Shop tab is meant to showcase personalized recommendations, editors’ picks curated by the shop channel, shoppable videos, and new product collections

Both are going to be used to make it easier for users to find what they want. In addition to that, Instagram is going to include the Likes tab and the Create tab. 

In these tabs, people can simply upload photos. They'll be placed on the top right-hand corner next to the direct messages inbox. Head of Instagram Adam Mosseri said

We don't take these changes lightly – we haven't updated Instagram's home screen in a big way for quite a while. But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant. We’re excited about the new design and believe it gives the app a much-needed refresh, while staying true to our core value of simplicity.

The source reported that changes and updates will be implemented in all markets, including the US over the next few days.

Are you guys excited to try it?

Sources: The Verge, TechCrunch