World's biggest music group BLACKPINK is the newest face of Globe Telecom!
During an exclusive media event we attended earlier, Globe confirmed that supergroup BLACKPINK is the company's newest endorser.
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| BLACKPINK |
Why BLACKPINK?
Globe noted that the group represents the company's mission to bring world-class connectivity to its customers, it follows through by also bringing in brand ambassadors of the same caliber.
This year has brought unprecedented challenges for everyone, locally and globally. Despite this, we strive to provide customers better everyday experiences that they will enjoy. Having BLACKPINK join the Globe family is proof that we won't stop bringing the world into our customers’ homes. BLACKPINK being one of the world’s biggest groups has a huge following in the country. We want to bring our customers nothing less than the best in entertainment, says Ernest Cu, Globe’s President & Chief Executive Officer.
To recap, BLACKPINK is a South Korean girl group formed by YG Entertainment, consisting of members Jisoo, Jennie, Rosé, and Lisa. A November 10, 2020 article from Bloomberg said that it is currently the world's biggest pop band in the world.
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| Globe x BLACKPINK |
Among its accolades, the group has become the first K-Pop group to have the most music videos viewed, surpassing more than 1 billion views with their music video "Boombayah" in October.
Some of the group's recent hits include How You Like That, Ice Cream with Selena Gomez, and Lovesick Girls. On YouTube, the group has 53.8 million subscribers. On Instagram, they currently have 32.3 million followers. Individually, each member has 32 to 42 million followers on IG.
Globe teased that soon the company will bring more surprises featuring BLACKPINK.
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