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Brazil consumer protection agency fines Apple USD 2 million for not including chargers in box

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Brazil-based consumer protection regulator Procon-SP has fined Apple for not including a charger inside the iPhone 12 box.
Brazil consumer protection agency fines Apple USD 2 million for not including chargers in box
File photo: iPhone 12 Pro Max

Apple must pay USD 2 Million

In October 2020, Apple announced the iPhone 12 series and that a wall charger will not be included inside the box.

Brazil-based consumer protection regulator Procon-SP then questioned the company "for misleading advertising, selling a device without the charger and unfair terms." In November the agency then said that the move by Apple "didn't demonstrate environmental gain."

Now in March 2021, Procon says that Apple has yet to respond to the question of whether the iPhone 12's price was reduced after removing the charger or to the question of what is the price of the iPhone with and without the charger and if the move reduced the number of chargers produced. The agency fines Apple with 10.5 Million Brazillian Real or around USD 2 million or around PHP 93 million.

Aside from the removal of the charger, 9to5Mac's report says that Procon-SP claims that there are more problems with Apple that includes the following:

1. Misleading advertising - Brazil iPhone 12 Pro consumers reported that Apple didn't repair their phones after problems with water
2. iOS update problems -  some Brazil-based users reported "problems with some functions" on their iPhones after updating them and Apple did not help its consumers.
3. Unfair terms - Procon-SP claims that Apple exempts itself from all legal and implicit guarantees and against hidden or not apparent defects

Procon-SP Executive Director Fernando Capez adds "Apple needs to understand that in Brazil there are solid consumer protection laws and institutions. It needs to respect these laws and these institutions."

See also: Apple is required to sell iPhones with in-box chargers in São Paulo, Brazil

9to5Mac says that Apple did not respond to Procon-SP's inquiries but the company can appeal to the court if the company decides to.

What do you guys think?

Sources: 9to5Mac, TheVerge
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