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Counterpoint: Huawei's average NAND density is higher than the competition, Apple at number 2

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According to Counterpoint's new research, the global smartphone industry has experienced a trend of adopting larger NAND capacities for smartphones.
Counterpoint: Huawei's average NAND density is higher than the competition, Apple at number 2
Data from Counterpoint Research

Huawei and Apple leads

Counterpoint Research's latest Component Price Tracker said that high-end smartphones benefitted from the high-capacity and high-speed UFS NAND storages. In 2020, smartphones crossed the 100GB mark for average NAND capacity.

The reasons behind this are the rise of smartphones with better cameras, high-resolution displays, and faster wireless connectivity.

Leading the way is Huawei with average storage of around 150GB. Apple is number 2 with 141GB followed by OPPO with 122 GB at number 3. Number 4 is HONOR with a 115GB average and vivo with a 108GB average. Next are Samsung, Xiaomi, realme, Motorla, and LG.

The report said that Huawei and Apple's 128GB variants experience growth while their 64GB variants saw declines.

For smartphone NAND Flash, 128GB is becoming the minimum standard for storage in the mid-range to high-end segment.

Also, Counterpoint noted that the falling prices of high-speed UFS/uMCP storage and the inclination of smartphone users towards more extensive storage capacities have gone hand in hand to raise the market share of 64GB-plus smartphones in 2019-2020.

If this trend continues, expect more smartphones will come with bigger storage capacities this year.

Source: Counterpoint
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