TikTok's new feature is designed to let candidates "creatively and authentically showcase their skillsets and experiences."
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Find a job with TikTok Resumes (Screenshot from TikTok Resumes) |
Target, Shopify, and other companies in the US are already accepting video resumes
According to the famous social video app, it's expanding into a "channel for recruitment and job discovery" with the launch. With this pilot program, TikTok allows applicants to post video resumes to TikTok for positions with partner companies like Chipotle, Target, and Shopify.
The short-term pilot program originated from content that has organically popped up on the platform, like #CareerTok. Basically, the company intends to influence college students and younger users. Marketing Manager at TikTok Kayla Dixon said,
TikTok Resumes is a natural extension of our TikTok College Ambassadors program, where we previously employed hundreds of college students as on-campus brand representatives. Like many, college students were impacted by the pandemic and have displayed resilience and unwavering optimism that’s truly been inspiring. We’re excited to help students and job seekers everywhere unleash their creativity and ‘get the bag!
There were 30 companies that signed up for TikTok Resumes. Until the end of July, they will be accepting video resumes from job seekers.
During the release, the company is pushing the app users to creatively and authentically showcase their skillsets and experiences. They also encourage them to put #TikTokResumes in their caption when publishing their video resume on the platform.
As of the moment, only US openings are available on the platform. Applicants can find the Resumes features in the TikTok app via the #TikTokResumes hashtag.
By clicking it, they can browse the listings and get an idea from uploaded video resumes. They can also watch clips from TikTok creators who post career-related content and submit their own videos for job postings.
There's also an instructional video for the pilot program that recommends applicants don’t include personal contact information like their email address in the publicly shared video.
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