GMA Regional TV enters TikTok to expand reach

The regional TV of broadcast giant GMA seeks to expand its viewership through its entry into popular video-sharing app TikTok.

GMA Regional TV

GMA RTV now on TikTok

According to GMA Regional TV and Synergy First Vice President and Head Oliver Victor Amoroso, this move allows the network to further strengthen its position both on-air, on-ground, and social media platforms, especially now that more Filipino Gen Zs stay online.

GMA Regional TV continues to find ways to bring local news and information to more Kapuso and these include tapping popular social media platforms such as TikTok which is very popular to the young generation, Amoroso said.

As of December 17, GMA's regional arm has already garnered 46.78 million views through its newscasts and morning shows' TikTok accounts.

Its shows include the following: award-winning flagship local newscasts GMA Regional TV Balitang Amianan, GMA Regional TV Balitang Bisdak, GMA Regional TV Balitang Bicolandia, GMA Regional TV One Western Visayas, and GMA Regional TV One Mindanao; as well as the national newscast Regional TV News. Likewise, regional morning shows Mornings with GMA Regional TV, GMA Regional TV Live!, GMA Regional TV Early Edition, and At Home with GMA Regional TV are also available on TikTok.

We've made the content of our various GMA RTV newscasts and morning shows geo-targeted so that our Kapuso in the regions can stay updated with what’s happening in their area. At the same time, these videos are all delivered in their respective dialects which makes it easier for them to relate to. We look forward to giving our younger audience the tools and means to keep themselves informed about the local news and updates that matter to them wherever they are in the Philippines, Amoroso said.

Sources: YouTube, Manila Bulletin