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Instagram's Boomerang and Hyperlapse removed from App Store and PlayStore

Instagram has quietly removed the Boomerang and Hyperlapse apps from the App Store and Google Play Store.
Instagram's Boomerang and Hyperlapse removed from App Store and PlayStore
File photo: Instagram logo

Focusing their efforts on Reels

Boomerang, which lets users create 1-second loop videos, was introduced in 2014, while Hyperlapse came a year later with options to let users capture timelapse videos.

Although these apps were rolled out separately from Instagram, their key features were later added to the social network. The Boomerang app has recorded more than 300 million downloads since its launch.  Hyperlapse, on the other hand, has only 23 million downloads.

A representative released a statement and an explanation regarding the removal of these two standalone apps. It says,

We've removed support for the standalone Boomerang and Hyperlapse apps to better focus our efforts on the main app. Boomerang is still supported in-app in Stories, and Layout remains a standalone app in the Store. We'll continue working on new ways for people to be creative and have fun on Instagram.

According to a source, Instagram has integrated many additional features into the app itself, making the need for separate creative editing apps unnecessary. Keeping things to one app will probably minimize confusion and keep users satisfied with a singular app experience. 

Allegedly, creators who are actively monetizing with in-stream video ads will receive a temporary monthly payment based on recent earnings.  Instagram said that it's exploring more ways for users to earn revenue. 

Reportedly, the company will begin testing a new ad experience on Instagram later this year. This will allow users to earn revenue from ads displayed on their Reels. 

As of writing, Instagram only has two extra apps left on its App Store page: the IGTV and Layout. According to the source, IGTV is saying goodbye to the App Store later this month. The platform reiterated its focus on Reels, its short-form video TikTok rival. 

Instagram notes that Reels continue to be the largest contributor to engagement growth on the app and that it plans to continue to invest in the feature. 

Released in 2015, the Layout app provides tools to combine multiple photos into a single image. For now, the app will remain downloadable as there's no word yet from Instagram of plans to discontinue it.

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