#ICYMI: All of HONOR's announcement during IFA 2022
HONOR announced a lot of new things during the IFA 2022 event. It announced new devices, technologies, and a global initiative. Read on for more!
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| HONOR announced initiatives, strategies, and new devices |
HONOR's Spatial Audio technology and "Gateway to the Future" Global Initiative
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| Gateway to the Future initiative |
In order to encourage creative talent from all around the world to leverage the power of technology to link people with culture in the metaverse era, HONOR introduced Gateway to the Future, a worldwide project piloting in Hamburg, Germany.
In order to deliver the cinematic 3D sound effects needed for the next generation of AR and VR experiences, HONOR's Spatial Audio solution was announced. It is intended to deliver surround sound and 3D audio through headphones by using the accelerometer and gyroscope in earbuds to track the motion of the user's head and remapping the sound field to provide users with an immersive and enjoyable audio experience in all situations, such as watching movies, listening to music, and playing video games.
Additionally, the technique can be used to model how the sound changes as it travels from the source to the listener's ear. Localization of sound sources in front, behind, above, and below the listener is one of these effects.
In order to provide customers with a more customized listening experience, HONOR's Spatial Audio is the first to provide sound externalization distance modification, allowing users to dynamically alter the distance of virtual sound sources from 0.15 to 10 meters.
In order to support the project, HONOR has added a special category for Interactive AR Artwork to its HONOR Talents international design competition. Participants in the category are asked to create digital augmented reality artworks that imaginatively transform their neighborhoods, such as digital overlays for buildings, walls, parks, and other public spaces that bring people closer to the arts. Interested artists can check this link for more information.
HONOR 70, HONOR MagicBook 14, HONOR Pad 8 announcements
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| HONOR 70 |
In terms of device launches, we have three new devices announced. First, we have the HONOR 70 with a 6.78-inch FHD+ OLED screen with a 120Hz refresh rate, 1,000 nits peak brightness, 100 percent DCI-P3 color gamut, and 10-bit 10.7 billion colors support.
Inside is the 6nm Qualcomm Snapdragon 778G Plus octa-core processor, Adreno 642L GPU, 8GB/12GB RAM, 256GB/512GB of storage, and a 4,800mAh battery with USB-C 66W SuperCharge fast charging.
A 54MP f/1.9 1/1.49-inch Sony IMX800 sensor primary camera, a 50MP f/2.2 ultra-wide camera with macro mode, and a 2MP f/2.4 depth sensor are located on the back of the phone. A 32MP f/2.4 selfie camera is located on the front. In terms of camera features, it also has a built-in Person Re-Identification Technology, Dual Video Streaming, and Solo Cut mode.
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| HONOR MagicBook 14 |
There's also the HONOR MagicBook 14 features a 14-inch display with QHD+ resolution, 170-degree viewing angle, and 300 nits peak brightness. Inside, it features a 12th Gen Intel Core i5-12500H processor and an NVIDIA GeForce RTX 2050 GPU. It also has a 17-hour battery life with fast charging that can provide 3.5 hours in just 15 minutes of charging.
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| HONOR Pad 8 |
The 12-inch 2K HONOR FullView display on the HONOR Pad 8 has an 87 percent screen-to-body ratio, supports 2000 x 1200 pixels, and 1 billion colors, and has 8x integrated loudspeakers to give immersive multimedia experiences while you're on the road. The HONOR Pad 8 has a large 7250mAh battery for all-day connectivity and runs HONOR Magic UI 6.1 with Google Play Services, allowing users to be connected at all times.
HONOR's Dual Flagship Strategy and MagicOS 7.0
To introduce the following foldable and all-around flagship smartphones to Europe and other overseas markets, HONOR unveiled a new Dual Flagship Strategy. The company also provided a sneak peek of MagicOS 7.0, an upcoming all-scenario smart collaboration OS built on the Android platform and based on PC and IoT operating systems. MagicOS 7.0 embraces open standards to enable seamless collaboration between mobile devices, tablets, PCs, and other IoT products.
HONOR has consistently sought to innovate with a purpose and provide useful user benefits. HONOR will launch its foldable smartphones in foreign countries for the first time. The Dual Flagship Strategy, which was unveiled at IFA 2022, would enable HONOR to market its upcoming foldable flagship smartphones as well as its general-purpose flagship smartphones in Europe and other international markets.
In addition, HONOR announced MagicOS 7.0, a new operating system that offers a fluid user experience across platforms and devices. Because it is built on Android, PC, and IoT operating systems, devices with different operating systems can connect to MagicOS devices at the system level. MagicOS 7.0 will allow users to control an HONOR laptop, smartphone, and tablet using a single keyboard and mouse in addition to new user interface modifications. Users can easily move files between devices with this capability, and they can even use their laptop keyboard to enter text into their smartphone or tablet. In Q4 2022, MagicOS 7.0 will be formally unveiled.
International price with direct to PHP conversion (no taxes and duties yet):
HONOR 70 - EUR 479.99 (around PHP 31.5K)
HONOR MagicBook 14 - MYR 4,299 (around PHP 54.7K)
HONOR Pad 8 - EUR 249.99 (around PHP 16.4K)
What do you guys think?
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