Globe's value brand TM is the most used mobile brand among Filipinos - SWS survey

According to the latest SWS survey conducted from March 26 to March 29 this year, Globe's value brand TM has emerged as the most used mobile brand among Filipinos nationwide.

The most used mobile brand among Filipinos?

TM is the most used mobile brand in the Philippines

In particular, TM captured 30 percent of the respondents. To achieve this result, SWS conducted face-to-face interviews with 1,200 adults nationwide. SWS got 300 respondents each in Metro Manila, Balance Luzon, Visayas, and Mindanao. The participants were allowed to mention more than one network provider.

In Mindanao, 48 percent of the users favored TM. 31 percent are from Luzon and 19 percent are from Visayas. The survey also showed that TM led in both urban and rural areas with 27 percent and 26 percent, respectively.

During the time of the survey, an estimated 73 percent of adult Filipinos responded that they owned at least one cell phone. 80 percent of cellphone owners use at least one SIM card, 18 percent use two SIM cards, and one percent have either three or four SIM cards.

TM said that they are delighted to be the most preferred mobile brand as it is a testament to its commitment to providing reliable and affordable mobile services.

We are delighted to see that TM has become the most preferred mobile brand by Filipinos nationwide. It is a testament to our commitment to providing reliable and affordable mobile services to our customers. We would like to thank our subscribers for their continued trust and support and we will continue to innovate and improve our services to meet their evolving needs and exceed their expectations, said Darius Delgado, Head of Globe's Consumer Mobile Business.

Meanwhile, Globe emerged as the top choice in the National Capital Region (NCR), particularly Metro Manila with 34 percent of respondents. Globe was also the second most commonly used mobile brand in Luzon with 30 percent.

Globe is also the most used in urban areas with 25 percent. 23 percent of cellphone users in rural areas also preferred the brand.

Note: Mobile phone ownership peaked at 85 percent in December 2013 from only 2-3 percent from 1995 to 1999. It went on a generally downward trend from March 2014 to December 2021, reaching as low as 57 percent before rising to a 72 percent to 85 percent range from April 2022 to March 2023.  

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