Sony Alpha 9 III launched in PH: World's 1st full-frame with Global Shutter System, priced at PHP 349,599

Sony officially launches the Alpha 9 III camera in the Philippines.

The Sony Alpha 9 III

Sony Alpha 9 III launched in PH!

Sony says that this will be the very first full-frame camera in the world boasting a Global Shutter System.

In simple terms, the Global Shutter System enables the camera's revolutionary image sensor to expose and read all pixels at the same time. It is not like the typical rolling shutter sensor, which records images sequentially from the top row of pixels to the bottom.

This lets the Alpha 9 III to shoot at burst rates of up to 120 frames per second (AF/AE) without rolling shutter distortion or camera blackout.

Furthermore, Sony stated that it fused the Global Shutter System technology with its "most advanced" AI autofocus (high-density focal plane phase-detection AF) with 120 times AF/AE focus calculation per second.

Sony says that its AI processing unit employs Real-time Recognition AF and Real-time tracking to identify a wide range of targets with high accuracy and optimized human eye recognition ability. 

Plus, Sony also stated that it can sync with Flash at any shooting speed. It boasts optical 5-x in-body picture stabilization with 8.0 stops for less shaky videos.

For less shaking videos, it has 8.0 stops of optical 5-x in-body image stabilization.

The global shutter full-frame stacked CMOS sensor features 24.6MP and includes built-in memory. The chip it employs is the most recent BIONZ XR image-processing engine, which enables the capabilities specified above.

The maximum shutter speed is 1/80,000 or 1/16,000 during continuous shooting. There is also a one-second pre-capture mode that allows you to shoot 120 shots before pressing the shutter, in addition to a custom button function that partially increases shutter speed during continuous shutter press.

As a whole, it supports crop-free 4K 120 fps videos along with 120 fps 14-bit RAW shooting for 192 frames.

Sony states that this camera is meant to help users prevent missing shots. It could be useful in a variety of shooting situations, including sports, action, and wildlife photography.

Design-wise, the camera has a 4-axis LCD touchscreen, a new mappable C5 button, an improved shutter key for a more responsive experience, and a lock function for the drive mode dial. 

Price and availability

Sony Alpha 9 III - PHP 349,599 (with FREE CEA-G160T 160GB CF Express Type A card worth PHP 28,900)

You may pre-order now at the Sony website until February 4, 2024. Do note the pre-order, requires a PHP 5K downpayment first in all participating Sony Centers or Authorized deals.