Epson joins Earth Hour 2024 to boost environmental initiatives
In this year's Earth Hour, Epson is not just a participant but also the first international corporate partner.
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| Epson joins Earth Hour 2024 |
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In a statement, Epson said it has been confirmed as the first-ever international corporate partner of Earth Hour, which is the worldwide environmental movement that aims to raise awareness of nature loss and the climate crisis. With this partnership, the company "aims to inspire millions of people to join the movement and take energy-saving action for the benefit of the planet."
Epson global president Yasunori Ogawa said through this partnership, they "hope to expand understanding and empathy for environmental activities and provide an opportunity for as many people as possible to act."
Since our founding, we have had a strong commitment to coexisting with the community and to ongoing activities aimed at preserving the natural environment. While fulfilling our mission as a company, we also believe in the importance of everyone joining to take action. Even small actions can make a big difference if enough people participate, he noted.
Earth Hour 2024 will be taking place at 8:30 PM local time on March 23 around the world. Since it started in 2007, this annual event has grown to become the world’s largest grassroots environmental movement inspiring people in more than 190 countries and territories to take energy-saving actions.
In 2023, Earth Hour achieved more than 410,000 hours pledged on its "Hour Bank," an online counter of positive actions for our planet.
To encourage people to contribute to the Hour Bank this year, Epson and Earth Hour have made simple energy-saving actions accessible on both their websites, available in over 26 languages. When it comes to businesses, Epson is activating its global network of sales companies to help raise awareness of simple energy-saving actions.
Epson has committed to becoming carbon-negati and eliminating the use of non-renewable underground resources in its Environmental Vision 2050. To achieve this, the company is implementing different efforts, including transitioning to 100 percent renewable electricity at all Group sites worldwide 1 since the end of 2023. It is also dedicated to creating products and services that consume less electricity and reduce the environmental burden.
Siew Jin Kiat, Regional Managing Director, Epson Southeast Asia, also said sustainability is at the core of the business to achieve the goals set in the region.
At Epson, this means sustainability must start from the basics such as reducing electricity usage. When we incorporate energy efficient practices throughout our processes, we can make a tangible industry impact. Our partnership with Earth Hour underscores our responsibility to leverage technology for societal good, benefiting livelihoods and protecting the environment, the official explained.
Our partnership with Epson exemplifies a collaborative approach when it comes to this year’s Earth Hour, said Yves Calmette, Senior Director, Brand and Network Communications, for Earth Hour International.
Together we can unleash the power of collective action - but we need everyone’s involvement to make it the Biggest Hour for Earth yet. We want Earth Hour to be a moment of celebration for our one shared home - our planet. Earth Hour isn't just about acknowledging the problem, it's about celebrating the solutions. It is our beacon of hope, so that we can build a brighter, more sustainable future for all, Calmette added.
Epson and Earth Hour encourage everyone to join Earth Hour 2024 on March 23, 8:30 PM.
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