#ICYMI: Infinix logs highest year-on-year global market share growth

Its market share grew 3.7 percent in the first quarter.

Photo from Infinix

Smartphone shipments grew as well

Citing IDC's Worldwide Quarterly Mobile Phone Tracker, Infinix said it achieved its highest year-on-year global market share growth amongst all major smartphone brands worldwide in Q1.

Infinix said its year-on-year market share growth increased from 1.7 percent to 3.7 percent in Q1 2024, and its global smartphone shipments also surged by 150.6 percent year-on-year, achieving four consecutive quarters of rapid and sustained growth.

We are absolutely thrilled with our exceptional performance in the first quarter of 2024," said Tony Zhao, General Manager at Infinix. "Our entire dedicated team has worked tirelessly to bring young, tech-savvy consumers around the world the very best products at attainable price points. The launch of our highly acclaimed Infinix NOTE 40 Series and Infinix GT 20 Pro this year has been instrumental in our success, as we have strategically focused on addressing key consumer pain points, particularly in areas of charging capabilities and gaming performance. This has helped Infinix earn widespread positive acclaim and cement our position as a leading innovator in the global smartphone market.

Infinix's parent company, Transsion Holdings, has also benefited from the brand's success, now ranking 4th in global smartphone shipments with an estimated 10 percent market share.

Infinix's performance has been pronounced in key markets such as Africa and Southeast Asia, and the brand has secured the top five positions in smartphone market share in over 20 countries around the world.

In the Philippines, Infinix achieved a 27.1 percent market share in Q1 2024, ranking first amongst all smartphone brands. This is an increase of 19.7 percentage points year-on-year. This was driven by its active engagement in creative marketing, celebrity endorsements, and cross-industry collaborations.

During the first half of 2024, Infinix launched its Infinix NOTE 40 Series and the GT 20 Pro.

These offerings included the introduction of the All-Round FastCharge 2.0, which aimed to address consumers' demands when it comes to charging capabilities. Some of these features include 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip supporting multi-functioning charging modes.

Meanwhile, Infinix GT 20 Pro is the only smartphone in its price segment that offers a dedicated gaming display chip.

Moving forward, Infinix aims to provide users with "superior products and services, setting new benchmarks and striving for even greater success in the coming quarters."

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