Infinix PH reveals people behind award-winning campaigns

The tech company shared how its campaigns are being developed.

The team behind Infinix Philippines

A passionate team

Infinix recently received two awards at the Stevies International Business Awards (IBA) for its gaming and e-commerce efforts. One is under the eSports event category for the Mobile Legends: Bang Bang "Guard Your Goddess Miya" (GYGM) Tournament, and a Bronze award for Most Innovative TikTok Channel for the Infinix 24/7 Online TikTok Shop.

Winning these Stevies is a huge deal for us. It shows that we're doing something right, especially in how we innovate and connect with our audience in both the tech and gaming spaces, said Jelly Buan, Infinix Philippines Senior PR Manager.

Behind these projects is a team that helped make it happen, from conceptualization to execution.

In June, Infinix hosted GYGM, which had an online semi-final and an on-ground grand final that featured young eSports pros. Around the Christmas season, Infinix's first 24/7 Online TikTok Live was launched.

GYGM was Infinix's first on-ground mobile eSports event. The team worked with ID8, Inc. to come up with a creative take on the usual MLBB tournament, and also to manage the online and on-ground events.

We wanted to give the players and fans a fun, competitive platform that would not only highlight the gaming skills of the community but also showcase the power of Infinix devices. It was all about celebrating the gaming culture in a way that really resonated with people, said Buan.

Raia Galang, former ID8 Accounts Supervisor, said she’ll always remember the competitors’ passion and joy during the tournament, as well as the collaboration with Infinix.

Meanwhile, 24/7 Online TikTok Live debuted during the brand’s first Super Brand Day on TikTok, where hosts put the ultra-fast gaming capabilities of the Infinix NOTE 30 Series in the forefront. The brand was able to reach 11 million sales during the first stream.

Since then, Infinix expanded its manpower to continue running 24/7 TikTok streams smoothly.

We're super proud of how we pushed the boundaries of what live streaming can be. Keeping our audience engaged around the clock wasn't easy, but we found creative ways to keep things fresh and exciting, said Irish Del Rosario, Infinix Philippines PR Supervisor.

Given such executions, challenges were inevitable. Infinix and ID8 teams mentioned logistical hurdles and some miscommunications which were later on managed through collaboration.

Buan said that their Stevies IBA wins validated their work and the impact that Infinix has made in the community.

We want to keep pushing boundaries in creating unique experiences for our Infinix users and fans, Buan said. Our focus will be on continuing to innovate in mobile gaming and content creation – always staying ahead of the curve and giving our fans something new and exciting to look forward to.

What do you think guys?