Samsung Electronics brand value hits USD 100.8 billion

South Korea’s technology giant Samsung Electronics achieved a brand value reaching USD 100.8 billion, 10 percent higher than a year ago.

File photo: Samsung Galaxy ecosystem

Samsung brand value surpasses USD 100 billion

Samsung Galaxy Z Fold6 when partially unfolded

Given this whopping amount, Samsung was ranked fifth in the global market, making it the only Asian brand to enter the top five. This feat marks Samsung's five consecutive year of securing the spot.

The company attributed this recognition to its aggressive presence in the artificial intelligence (AI) industry:

• Deployment of AI technologies in key products and leadership in the on-device AI market
• Enhanced connected experiences through AI-enabled platforms and products
• AI leadership based on its competitiveness in the semiconductor sector
• Implementing a consistent brand strategy in the global market
• Ongoing commitment to a more sustainable future

This year's substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world. Moving forward, we will lean even further into the qualities that our users have come to both love and expect, said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics.

Samsung said the group will remain one of the top contenders in the AI race, especially in the mobile market. For this year alone, the company vowed to boost its portfolio of products equipped with AI technologies.

With the release of the Galaxy S24 series, Samsung has been leading the mobile AI. It has also launched AI TVs equipped with AI processors and AI upscaling while introducing Bespoke AI appliances that empower users' daily lives.

The company is also expanding the SmartThings ecosystem to provide a unified connectivity experience, enabling not just its own products, but also various third-party devices. This integration offers substantial benefits that go beyond more convenience, including energy conservation and family care.