TECNO partners with University of Leeds and Dar Al-Hekma University to enhance skin tone representation in Saudi Arabia

TECNO's advocacy to improve smartphone camera skin tones reaches Saudi Arabia in partnership with the University of Leeds and Dar Al-Hekma University.

File Photo: TECNO Image Matrix Architecture

Proper skin tone representation for all?

TECNO has been advocating improvements in skin tones from smartphone cameras since 2023 and recently, the company announced a campaign against skin tone bias last month.

TECNO partners with more universities

Today, the company has announced a partnership with the University of Leeds and Dar Al-Hekma University to enhance the representation of skin tone in Saudi Arabia.

The company will conduct research with the universities mentioned to ensure an accurate representation of Saudi Consumers in mobile imaging. The company also said that it will solidify its position as a leader in inclusive smartphone imaging and promoting skin tone diversity.

TECNO's AI-powered Universal Tone technology was unveiled in 2023 and it supposedly authentically captures the full spectrum of humanity's diversity with a particular focus on emerging markets. TECNO also says that this focus is no accident and that the company has been very present and very successful in exactly such markets. 

The research done for Saudi Arabian consumers will gradually expand to other countries in the Middle East. TECNO will collect and analyze the broad spectrum of skin tones in the region aiming to better represent and adapt to the diverse complexions unique to Saudi Arabia and the broader Middle East.

The company is also fine-tuning its image-processing algorithms to cater to the characteristics of Saudi and Middle Eastern Skin tones.

What do you guys think?

Source: GSMArena, GizmoChina