Android teases LE SSERAFIM Collaboration, new Music Video incoming?
K-pop sensation LE SSERAFIM appears to be on the brink of a collaboration with Android, as hinted by a recent teaser on Android's official Instagram account.
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| Another Android x LE SSERAFIM collaboration in the works. (Image from Google Play Korea's YouTube Channel) |
Collaboration of the century?
The teaser showcases the group's Android avatars in outfits strikingly similar to those worn during their "COME OVER" performance stage for MBC’s Show! MusicCore to promote their latest EP titled ‘HOT’, fueling speculation that this partnership could be tied to an upcoming music video or promotional campaign.
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| Outfit similarities: LE SSERAFIM during their stage for MBC's Show! MusicCore and their Android avatar counterparts (Images from LE SSERAFIM's X account and Android's Instagram account) |
This wouldn't be the first time LE SSERAFIM has collaborated with Android. Previously, the group was featured in two Google Android campaigns–one promoting the "Circle to Search" feature on Android devices, which allows users to search anything on their screen simply by drawing a circle, and another promoting the Gemini AI, Google's advanced AI model.
Beyond Android, LE SSERAFIM has also established a strong presence in the tech world through various collaborations:
CASETiFY Collaboration (February 2024): To celebrate their third mini-album "EASY," LE SSERAFIM partnered with tech accessory brand CASETiFY to release a special collection featuring smartphone cases, AirPods cases, and other accessories adorned with the group's logos and album motifs.
Instagram Collaboration (April 2024): In partnership with Instagram, LE SSERAFIM introduced the "Frames" feature for Stories, allowing users to transform their photos into interactive Polaroid-like images that viewers can "shake to reveal." This feature debuted just in time for Coachella 2024, where the group performed.
Sony Partnership (September 2024): The group collaborated with Sony to launch a new "Smoky Pink" colorway for the 1000X series noise-canceling headphones, blending cutting-edge audio technology with K-pop style.
These collaborations underscore LE SSERAFIM's influence in seamlessly integrating technology and music, enhancing fan engagement through innovative partnerships.
What do you think?
A special edition phone?
A music video integration?
Let us know your thoughts!
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