Western Appliances is celebrating its 60th anniversary in the industry this year.
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Western Appliances beginnings |
Western Appliances turns 60
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Western Appliances founder Mr. Chan Yec An |
Founded in 1965 by Filipino-Chinese businessman Mr. Chan Yec An in a single store on Recto in Manila, Western Appliances started its business with a mission to offer quality home appliances at competitive prices, backed by honest service.
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One of the first stores of Western Appliances |
Since then, it steadily grew and expanded into malls and districts across Metro Manila and nearby provinces, thanks to word-of-mouth and a strong reputation. The company continued to expand in the 1980s and 1990s. The 2000s marked the brand’s shift toward larger showroom-style stores and flexible financing options.
For six decades, Western Appliances has been more than just a place to buy appliances, as it quietly stood as a trusted companion in Filipino homes, always around for the little moments and the big ones too.
It's there during Sunday lunches, where families gather around the television—sometimes the same one bought decades ago—to enjoy their favorite noontime shows. It's in the kitchen, where the refrigerator, once a wedding gift or a couple’s first big purchase, keeps celebratory ice cream and leftover fiesta dishes cold. It’s in the bedroom, where the family's first air conditioner brought relief on sweltering summer nights, marking a small but proud step forward in comfort.
From the electric fan passed down from Lola to Apo, to the rice cooker gifted to a fresh grad moving into their first apartment, and the washing machine that gave Nanay her afternoons back—Western Appliances has been a quiet witness to the many chapters of Filipino family life. These are not just appliances—they are part of the moments that make a house a home.
Anniversary sale, promo
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Anniversary announcement |
To celebrate its 60th year in the industry, the company announced several exciting promos throughout May 2025. It includes...
- Anniversary sale up to 60 percent off - The company announced up to 60 percent off on a wide range of appliances. You can avail of the promo in-store or online via western.com.ph.
- Instant PHP 600 off on select appliances - An immediate PHP 600 off awaits buyers on selected models from Panasonic, Condura, Kolin, TCL, Haier, Midea, Whirlpool, Fujidenzo, Hitachi, American Home, and Eurotek. You can use it for upgrading your refrigerator, washing machine, or kitchen appliance.
- PHP 60 and PHP 6 bonus deals on participating appliances - Those who purchased selected appliances may get a specially marked bonus item for just PHP 60 or PHP 6. Some of those items include a turbo broiler, a vacuum cleaner, an electric kettle, a blender, or similar household essentials from brands like Devant, Panasonic, Samsung, Beko, Sharp, Condura, Wow Fiesta, Chuwi, and more.
- Trip to Hong Kong raffle - For a minimum single receipt purchase of PHP 3,000, the customer earns one raffle entry for a chance to win a trip to Hong Kong + Disneyland tour for 2. This promo is valid from April 1 to May 31, 2025.
- It's Western Appliances’ way of saying thank you—and giving back—with a once-in-a-lifetime experience up for grabs.
- FREE Desk Fan or Stand Fan with select Air Conditioners - For every purchase of a participating window or split-type air conditioner, available in-store and online, Western Appliances is giving a FREE 16" Western desk fan or a 16" Western stand fan, depending on the model.
- FREE limited-edition Tote Bag - Customers who shop in-store and spend PHP 60,000 or more on a single receipt will get a Western Appliances Tote Bag. It's a stylish commemorative token of appreciation who supported the brand through the decades.
As Western Appliances celebrates its 60th anniversary, the company said that it remains grounded in the values that started it all: trust, affordability, and a genuine connection with the Filipino household.
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The offers |
To see the full range of promotions and shop, visit western.com.ph or any Western Appliances branch near you.
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