Acer leads in PC market for Q1 2025 according to research firm GFK

Acer once again leads in the Philippines in terms of market share for computers.

SB19 poses with Acer executives

Another successful quarter for Acer

This data is according to renowned research firm GFK, which states Acer acquired an overall 35.7 percent total market share for Q1 2025.

Meanwhile, there's a 34.2 percent share in consumer notebooks and a 40.6 percent share in gaming laptops. The company also performed strongly in April, with its notebook segment reaching a 36 percent market share, reinforcing its leading position.

Acer's growth has been attributed to a multi-faceted marketing strategy, including collaborations with brand ambassadors. This approach has helped expand the company's nationwide presence and enhance its local branding efforts.

One notable example is Acer's partnership with the "Kings of P-pop," SB19. The collaboration has played a significant role in keeping the brand relevant, particularly among younger consumers. The alliance between Acer and SB19 began before the group's official ambassadorship for Acer Day and their endorsement deals with Acer and Acerpure in 2021.

Our partnership with SB19 works because we share the same values and energy. Also, the group's strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers, said Sue Ong-Lim, Managing Director at Acer Philippines.

Recently, Acer co-presented SB19’s "Simula at Wakas" world tour stop in Taiwan, further solidifying the brand's ties with the group’s fanbase. SB19 also visited Acer's Taipei headquarters as "one-day employees" to explore the brand’s latest innovations.

Acer Chairman and CEO Jason Chen, along with Pan-Asia Pacific President Andrew Hou, met with the group and presented each member with a Predator Helios 18 gaming laptop. During their visit, SB19 toured Acer's product experience center, tested new gaming laptops and the FreeSense Ring smart wearable from Acerpure, and participated in a design workshop to share ideas for laptop aesthetics and compact home appliances.

As the partnership enters its fifth year, Acer and SB19 anticipate continued collaboration in the coming years.

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