Maya bags 7 thropies at the 21st Philippine Quill Awards

Maya was able to get 7 recognitions at the prestigious Philippine Quill Awards.

Maya receives the awards

A good year for Maya

The event recognized Maya's public relations and marketing campaigns for making banking relevant, aspirational, and part of the daily lives of young Filipinos.

The Quill Awards, organized by the International Association of Business Communicators (IABC), are among the most prestigious recognitions in the public relations industry. Entries are evaluated by a panel of seasoned PR practitioners in the Philippines.

At Maya, marketing isn't an afterthought—it's how we build trust and relevance from day one. These awards prove that when bold storytelling is anchored on real products, you can change how Filipinos see and use money. The Quill win pushes us to keep raising the bar for what PR and marketing can do in shaping a digital bank that feels like part of everyday culture,” said Pepe Torres, Maya Group Chief Marketing Officer.

Maya's seven Quill wins spanned four flagship campaigns: Get Banked with Maya, Maya Credit, Seasonal Campaigns, and Maya Card for Travel, which were recognized under marketing and brand communications. Additional awards were given for Maya's TikTok account, and the short film and launch event of the Get Banked with Maya campaign, highlighting the company's performance across audio-visual, social media, and experiential categories.

These are the highlight wins that reshaped how Filipinos engage with finance: 

• Get Banked with Maya showed that opening a bank account can be effortless and rewarding, encouraging Gen Z and Millennials to take their first step into formal finance. 
• Maya Credit reframed borrowing as responsible and confidence-building, positioning its credit line as a lifeline for everyday needs without the stigma of debt. 
• Seasonal Campaigns turned cultural moments—like tuition deadlines, summer spending, and back-to-school shopping—into smarter financial choices through cashback and savings nudges. 
• Maya Card for Travel tapped post-pandemic wanderlust, showing how rewards and perks can stretch travel budgets further.

The campaigns were amplified through Maya's TikTok-first strategy, which presented financial tips as entertaining, bite-sized content designed to engage Gen Z.

This recognition follows a period of significant growth for the fintech brand. Customer accounts more than doubled to 8.2 million in the past year, deposits reached PHP 50.4 billion by June 2025, and loan disbursements grew 147 percent year-on-year in the second quarter, bringing cumulative lending to PHP 152 billion.

The awards add to Maya's existing industry recognitions in marketing and public relations. Earlier this year, Maya earned top honors at the 2025 PR Awards Asia-Pacific, winning Gold for PR Event and Silver for Best Brand Strategy, alongside four trophies at the 60th Anvil Awards.

Collectively, these wins highlight Maya's role in redefining how financial services connect with culture and everyday life.

What do you guys think?