Samsung Electronics lands 5th in Global Brands for sixth year

Its brand value exceeded USD 90 billion this year.

Samsung's "Innovation for All" vision

Korean tech brand Samsung Electronics has been recognized by consultancy firm Interbrand as the 5th-ranked global brand for the sixth year in a row.

Interbrand's latest “Best Global Brands” list showed that Samsung recorded a brand value of USD 90.5 billion or around PHP 5.32 trillion. It is the only Asian company to remain in the global top five since 2020.

The ranking noted that Samsung Electronics’ evaluation was positively influenced by strengthened AI competitiveness across the company’s business divisions, enhanced customer experiences through unified integration across products, focused investment in AI-related semiconductors, and execution of a customer-centric brand strategy.

Samsung has set the vision of "Innovation for All," which aims to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratization of AI.

In Consumer Electronics, Samsung said it has introduced AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

The brand is also working with various partners to enhance personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products, including HBM, high-capacity DDR5, LPDDR5X, and GDDR7.

Beyond AI, Samsung said it is developing products and services that push for sustainability. This includes energy savings through energy-efficient appliances connected via SmartThings.

The following are Samsung's recognized efforts in each business division:

Mobile

• Leading the mobile AI era and driving the popularization of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Networks

• Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
• Consistently innovating technologies to support various 5G use cases, including high-quality streaming and gaming
• Leading the technical standardization of 6G
• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in TVs, soundbars, and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalized art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

• Operating a diverse portfolio across cloud, on-device, and physical AI applications
• Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
• Continuing development and investment in innovative solutions like CMM-D and HBM
• Sharing vision and industry leadership through influential tech events

Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand, said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics.

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