Instax Mini 13 launched in PH: Compact, rounded design, dual self-timer, and auto exposure, PHP 5,399

Fujifilm Philippines introduced its latest instant camera—the Instax Mini 13 at the SM Mall of Asia Main Mall Atrium. 

Instax Mini 13 colors

Colorful and cute instant cameras

The Instax Mini 13 is a compact analog instant camera with a rounded, pop-inspired aesthetic, offered in five colorways: Dreamy Purple, Candy Pink, Frost Blue, Lagoon Green, and Clay White. 

The new model also adds dual self-timer options: a 2-second and a 10-second delay — marking a notable upgrade from its predecessor, the Instax Mini 12.

Caprice Cayetano and Heath Jornales holding the Instax Mini 13

Furthermore, the camera carries over several features from the previous model, including Close-Up Mode with parallax correction and Automatic Exposure, which adjusts shutter speed and flash output based on lighting conditions.

Instax Pop District

The pop-up is designed as an interactive space where visitors can try the camera and take home instant prints. It runs from April 22 to 30, 2026.

Booth availability

Fujifilm Philippines also announced Caprice Cayetano and Heath Jornales as the newest members of its Instax Squad ambassador lineup. 

Summer-themed bundles and exclusive merchandise are available at the venue through the end of the event.

Instax Mini 13 key feature:

• Compact, rounded design with a pop-inspired aesthetic
• Dual self-timer - 2-second option for quick selfies, 10-second option for group or full-body shots
• Close-Up Mode with parallax correction for sharper close-range photos
• Automatic Exposure that adjusts shutter speed and flash output based on lighting conditions
• Five color options - Dreamy Purple, Candy Pink, Frost Blue, Lagoon Green, and Clay White

Price and availability

Instax Mini 13 - PHP 5,399

The new camera is available through authorized Fujifilm dealers nationwide.

What do you guys think?