#ICYMI: Lazada joins Meta affiliate program to let creators tag products

The partnership allows creators in six Southeast Asian markets to tag Lazada products in Facebook and Instagram content and earn commissions.

Courtesy: Lazada

Creators can tag Lazada products

Lazada has joined Meta's Facebook Affiliate Partnerships programme, enabling content creators in the Philippines, Singapore, Malaysia, Thailand, Indonesia and Vietnam to tag Lazada products directly within their Facebook and Instagram content and earn commissions on completed purchases.

The launch comes as creator-led commerce continues to reshape how Southeast Asians discover and shop online. Video commerce now accounts for approximately 25 percent of the region's eCommerce GMV, according to the e-Conomy SEA 2025 report.

The report also highlights that the Philippines remains one of the region's fastest-growing digital economies, with e-commerce the largest contributor to the country's GMV, accounting for more than 60 percent of the overall digital economy.

Influencers have a strong influence on Filipino consumers' purchasing decisions, with Facebook being the leading platform. A total of 88 percent of Filipinos agree that their purchases are based on recommendations from influencers, according to the E-commerce Influencer Marketing in Southeast Asia report.

The partnership brings Lazada's affiliate ecosystem closer to the content people already engage with daily, creating a more direct bridge between inspiration, product discovery and purchase.

Creators can connect their Lazada affiliate accounts directly to Facebook and soon on Instagram, search Lazada's product catalogue, and tag items within Reels or Feed posts. When a follower clicks through and completes a purchase on Lazada, the creator earns a commission.

For brands and sellers on Lazada, opening their product catalogues to creators provides a new avenue for discovery and conversion. For shoppers, the partnership makes product discovery more intuitive by allowing them to tap directly from the content that inspired them and continue their shopping journey on Lazada.

Through this partnership with Meta, we're making it easier for shoppers to move from discovering products on Facebook and Instagram to completing their purchase on Lazada, said Jared Chan, Head of Regional Affiliate, Lazada Group.

The partnership with Meta builds on Lazada's broader commitment to strengthening creator commerce across Southeast Asia. In 2025, Lazada announced an annual US$100 million investment in the LazAffiliate Programme to support creators, brands and sellers through enhanced commissions, campaign incentives, personalised voucher pools, custom storefronts and performance tools.

Lazada said the investment, together with Meta's Affiliate Partnerships, reflects its continued focus on making affiliate marketing more accessible, measurable and rewarding for creators, while helping brands and sellers tap into trusted creator-led product discovery across the region.

To get started, Lazada affiliates simply need to follow a few easy steps:

Photo from Lazada

Photo from Lazada

• Enable Professional Mode on their Facebook or Instagram profile.
• Navigate to Affiliate Partnerships via the Monetization tab.
• Connect their Lazada affiliate account and complete the sign-up process.
• Begin tagging Lazada products directly in their Facebook and Instagram content to start earning commissions.

For more information, visit: lzd.co/LAZAFFREGISTER

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