Lazada partners with Canva to give Filipino MSMEs free design tools

The new Lazada Seller Hub offers sellers general and campaign-specific templates, with more resources planned.

Lazada x Canva

Design tools for Lazada sellers

Lazada Philippines has partnered with design platform Canva to give Filipino micro, small, and medium-sized enterprises (MSMEs) easier access to creative tools for building their brands on the platform.

The partnership launched this August with the Lazada Seller Hub, a resource offering general templates for all Lazada sellers along with seven campaign-specific templates for sellers joining sale campaigns. Lazada said new campaign-ready templates will be released with every campaign period going forward.

Alvin Ching, head of general operations at Lazada Philippines, said seller success depends on giving sellers more than access to customers, and that the goal is to equip them with the tools, knowledge, and opportunities to grow, and to help them engage shoppers more effectively.

Laura Kantor, country manager at Canva Philippines, said every piece of content is a chance for small businesses to introduce their brand and build trust with customers, and that the partnership aims to make the creative process easier for Filipino entrepreneurs.

The Seller Hub builds on Lazada's existing learning ecosystem, which includes Lazada University, offering sellers training on content, operations, order fulfillment, and platform policies.

Lazada and Canva said they are also exploring further initiatives to strengthen sellers' creative capabilities, including training workshops, dedicated courses on Lazada University, and special subscription offers.

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