Power Mac Center SM Aura branch elevated to an Apple Premium Partner Store

Power Mac Center has officially upgraded its SM Aura branch into an Apple Premium Partner store and now mirrors Apple's global store design.

Power Mac Center SM Aura is now an Apple Premium Partner Store

PMC SM Aura is now an Apple Premium Partner store

An Apple Premium Partner (APP) is the highest designation and official classification given to Apple reseller stores worldwide. Unlike standard retail stores, an APP store acts as a one-stop destination where customers can buy official products, receive hands-on training, and get expert repairs from certified technicians all in one place.

Apple iPhones and Accessories at the PMC SM Aura

To mark the store opening, Power Mac Center (PMC) is offering promotional discounts across several product lines. Shoppers can save up to PHP 36,000 on select MacBook Pro models, up to PHP 19,500 on select iPad models, up to PHP 13,000 on select Apple Watch models, up to PHP 11,000 on select iPhone models, and up to PHP 2,000 on select AirPods models through September 27, 2026.

Accessories and service fees are also discounted during the launch. Customers can enjoy up to 20 percent off on select premium accessories, or up to 25 percent off on select Apple accessories when bought together with an Apple device. On the service side, PMC is offering up to 20 percent off diagnostic fees and up to 10 percent off software fees through September 25, 2026. Visitors can also drop by for free group training sessions every Friday through Sunday to learn practical tips on using the iPhone 17 series, iPhone Air, iPad creative tools, and features like Apple Pay.

1Protect is powered by bolttech

Peace of Mind with the new 1Protect Device Care

For buyers getting a new iPhone, PMC offers 1Protect, an optional device protection plan created in partnership with bolttech and powered by AppleCare services. Customers who enroll their new iPhone within 60 days of purchase get access to official repairs using genuine Apple parts, complete with free pick-up and delivery within the Philippines.

Why get 1Protect protection?

Depending on the chosen plan, coverage includes unlimited repairs for accidental or liquid damage, a one-time device replacement if a phone cannot be fixed, and a yearly no-questions-asked device swap. Claims can easily be managed online through the dedicated 1Protect Service Portal.

The new SM Aura Apple Premium Partner store is open daily from 10AM to 10PM, and all purchases qualify for reward points through PMC's 1 Infinite loyalty app.

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