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Araneta Center's Piip app will have more promos and deals this 2018!

Piip, the mobile application for personalized location-based promos and deals, and Araneta Center are looking forward to have a more active and engaging 2018.
Have a Malu-Piip Year with Piip and Araneta Center
Have a Malu-Piip Year with Piip and Araneta Center

To start off 2018 right, they prepared seasonal promos for Valentine's Day, Chinese New Year and more. These includes discounts and promo prices that help consumers save money. Since 2017, Piip and Araneta Center have enjoyed success in acquiring merchants for the application. These are  Araneta Center, Arenta Smart Coliseum, Kia Theatre, Ticketnet, Cineplex, Pizza Hut, novotel. Dairy Queen and Taco Bell. They are looking to add more as the year goes by.

John Castelo, Araneta Center Senior Vice President stated this:

Piip provides our tenants a powerful digital platform to better engage young dynamic customers. It’s an avenue to reach a bigger audience and creatively serve consumers’ needs. Since the partnership began, an increasing number of merchants as well as customers have been trying this new app for real-time personalized promos and discounts.

One of the projects they had was the 25 Days of PiipMas which is a holiday-themed promo that helped the app users by gathering stories through wish lists.

From December 1 to 25, 2017, Piip got to know their users with a Jasmin Pablo winning the Grand Prize last January 14th at the Gateway Mall. She won a brand new laptop and tablet along with gift certificates. Runners up won new smartphones and gift certificates
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