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AdMov adds Facial Detection Technology to their advertising

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AdMovPH Technologies Inc. is using facial detection technology and location to deliver more accurate ads and content to consumers.
AdMov

AdMov seeks to make each Filipino's everyday commute more entertaining and interesting with their advertising. With the facial detection technology and location information they gather, they are making outdoor advertisements an entertaining and more personalized experience.
These ads are found in TNVS vehicles
These ads are found in TNVS vehicles

They are using tablets placed inside TNVS vehicles that can determine a rider's age and gender. This information is then used to curate ads that is appropriate to the consumer. For instance, women may be shown ads about makeup brands and skin care products while men can be shown more basketball related content or ads.
It can detect the passenger's gender, age and emotion to curate personalized ads
It can detect the passenger's gender, age and emotion to curate personalized ads

Since most Filipinos spend 2 - 3 hours in traffic at the minimum, AdMov also aims to entertain. Using GPS, riders will be treated to ads for must-try restaurants, upcoming events, and nearby sales promotion near their specified location. They can also show interesting pieces of information about the city and photos of how the city looked like back in 70s - 90s.

This kind of AdMov ads can be seem inside of ride-hailing services such as GRAB, OWTO, and Hype.

This will allow brands to reach a much more specific audience since they can have more targeted marketing materials.

To know more about AdMov, check this link.
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