Header Ads

Huawei issues statement on using stock DSLR photos to promote P30 Pro

After a new site noticed that Huawei might have used DSLR photos to promote the upcoming P30, few other reports emerged, forcing the Chinese firm to release an official statement. 
Huawei issues statement on using stock DSLR photos to promote P30 Pro
Huawei used stock photos to promote P30 Pro

The company sought to clarify that the photos used in teaser posters were "only intended to hint at the unique features that will come with the Huawei P30 series." 

The upcoming device is expected to be launched late this month in Paris, France. 
Huawei's stock photos
Huawei's stock photos

Confirming the news, Huawei said it bought the copyrights of the images it used for the marketing campaign. 

Huawei has acquired the licenses to the original images and the posters are artistic renditions of said features only, Huawei said.

Huawei got also busted before for using DSLR stock photos to advertise its smartphones. 

For us, the company must have put a disclaimer always, or it is better if Huawei would ask professional photographers to use their phone and take photos, which will be used in the advertisements. Actually, Huawei did try the latter here in the Philippines. 

In 2017, Huawei hired three Filipino photographers, namely Veejay Villafranca, Larry Monserate-Piojo, and Dookie Ducay, to launch the 100 Portraits, 100 Stories Campaign using Huawei P10 and Huawei P10 Plus.

In 2018, Pia Wurtzbach stars Metro Magazine's Anniv Issue with entire shoot captured by Huawei P20 Pro! Dookie Ducay is also the photographer.

We hope Huawei will learn from this. Their phones are good enough. No need to use stock photos.

Huawei will make the P30 series official in Paris on March 26. The P30 Pro is said to come with four cameras and a super zoom technology that can even capture the moon.

Powered by Blogger.