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Sony Mobile exits several markets, including the Philippines

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A sad news for the smartphone industry as Japan's Sony has decided to leave certain markets, including the Philippines. 
Sony Mobile exits several markets, including the Philippines
Xperia XA2 Ultra, the last Sony phone we reviewed

During its corporate strategy day, the Japanese company confirmed its smartphone segment would exit several countries as part of its business transformation.

Under the "non-focus and defocused regions" were India, Australia, Canada, South America, Mexico, Africa, the Middle East, and others. 

Sony's mobile business strategy

Based on the illustration it presented, the Philippines was marked red, which meant it was under the "non-focus and defocused regions". 

In February, a member of GIZGUIDE Facebok group shared a photo showing that Sony vacated its concept store at Robinsons Manila. Aside from this, Sony Philippines had reportedly closed its concept stores in Ayala Malls Cloverleaf, SM City Iloilo, SM City Bacolod, SM Megamall, SM Mobile Dagupan (CSI The City Mall), SM City Mabolo Cebu, SM Southmall, SM City North EDSA, SM City Cebu, and Robinson's Magnolia. 

Given this, it's safe to say that maybe Sony was not too bullish about its capacity to bounce back in terms of smartphone volumes soon. 

The company also said it was eyeing to make its mobile communication business profitable by 2020 through cutting operating costs by 50 percent. 

We hope Sony Mobile could rebound in the future, and find its way back in the Philippine market.

What are your thoughts on this? Let us know in the comments. 

Source: xperiablog
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