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Counterpoint: Realme is now the 7th biggest smartphone brand in the world

Just in! According to the statistics of global smartphone shipments from Counterpoint, Chinese smartphone manufacturer realme bagged the 7th spot in Q3 of 2019.
Counterpoint: Realme is now the 7th biggest smartphone brand in the world
Realme's growth reaches 808 percent compared to last year

What contributed to realme's success for this year?

This is the first time that the realme becomes top 7 after it entered the top 10 in the second quarter of this year. The total shipments of realme for the third quarter totaled to more than 10 million which results in an annual growth of 808 percent. As of today, this brand ranks first as the fastest growing smartphone brand worldwide.

These results were surprising since this brand which is only established for 18 months posted a notable increase even though the global smartphone shipments are steadily decreasing. It is stated that the "Dare to Leap" brand concept played an important role in this success. 

Realme created the whole product portfolio from entry-level to a flagship-level in the entire global markets. After launching realme X2 Pro, the first-ever flagship device of the brand, there was a collaboration with global industrial design giant Naoto Fukasawa to become the Invited Design Director of realme.
realme X2 Pro as the brand's flagship device
realme X2 Pro as the brand's flagship device

This October 2019, realme revealed that it has more than 17 million global users, thus formally becomes the mainstream global smartphone brand. Currently, realme has entered over 20 markets including China, Southeast Asia, Russia, India, Europe and so on.

Moreover, there were announcements that realme will focus on upgrading the speed of 5G’s globalized dissemination while using the global markets. This is in order to bring improved 5G and terminal products to new markets. Aside from that, it is can be a venue for cooperation with the local manufacturers 5G testing infrastructure to establish 5G internet.

What do you think about this accomplishment of realme as a brand?

Source: Counterpoint
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