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Google acquires Fitbit for USD 2.1 billion

US-based Google has just acquired fitness devices provider Fitbit, Inc. to strengthen its position in the wearable market. 
Special Edition Versa 2 with mic
Special Edition Versa 2 with mic

The deal, which amounted to USD 2.1 billion, was announced through Google's blog post. 

Google senior vice president, devices and services, Rick Osterloh said acquiring the company would allow Google to explore and produce more products in the market. 

By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world, Osterloh said. 

Osterloh assured consumers that while both Google and Fitbit aim to help people have healthier and more active lives, users' data would not be compromised. The official also noted users will have the right to review, move, or delete their data. 

This statement was mirrored by Fitbit, saying "Fitbit health and wellness data will not be used for Google ads."

Google also remains committed to Wear OS and our ecosystem partners, and we plan to work closely with Fitbit to combine the best of our respective smartwatch and fitness tracker platforms. Looking ahead, we’re inspired by the opportunity to team with Fitbit to help more people with wearables, added Osterloh. 

Sources: Google, The Verge
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