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Google's acquisition of Fitbit will mean more innovation and improvement of wearables

Last year, Google acquired Fitbit for USD 2.1 billion its pursuit to give them more presence in the wearable industry.
File photo of Fitbit Versa Lite
File photo: Fitbit Versa Lite

With Google's resources, more wearables will be designed

According to Rick Osterloh, this move will allow the multi-national giant to innovate and produce products related to fitness wearables. The Google vice senior president assured consumers that while both Google and Fitbit aim to help people have healthier and more active lives, users' data would not be compromised. He also noted users will have the right to review, move, or delete their data.

Meanwhile, Fitbit's CEO President and Co-Founder James Park released more information in the company newsletter regarding this acquisition.

He started off by reminiscing the company's humble beginning 13 years ago. After that, he noted that Fitbit becoming a part of Google means the creation of more products for the health and wellness of consumers.

He added,

On our own, we pushed the bounds of what was possible from the wrist, pioneering step, heart rate, sleep and stress tracking. With access to Google’s incredible resources, knowledge and global platform, the possibilities are truly limitless.

Even with the company buyout, James Park explained that the aim of Fitbit remains the same. There will still be a commitment to customers' requirements regarding health and wellness, taking into consideration that each has different needs.

Regarding data privacy, Fitbit claims that it will still maintain strong security protections to allow users to control their data. They will be transparent about the data they are harvesting, including the purpose of the collection.

Google also affirmed it will continue to allow Fitbit users to choose to connect to third party services. That means you’ll still be able to connect your favorite health and wellness apps to your Fitbit account. 

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