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Fans made the new Hyun Bin and Son Ye-jin Smart commercial possible

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Smart delivered on what the fans were asking for with the hashtag #InSmartWeTrust. Last Valentine's Day, a TVC with Hyun Bin and Son Ye Jin came out.
Hyun Bin and Son Ye Jin starred in the latest Smart TVC
Hyun Bin and Son Ye-jin starred in the latest Smart TVC

Hyun Bin, Son Ye-jin Smart TVC a success

Both stars are excited to work with Smart in the future
Both stars are excited to work with Smart in the future

Subscribers and fans did not give up on social media with the hashtag #InSmartWeTrust asking Smart to deliver a joint commercial starring "Crash Landing on You" stars Hyun Bin and Son Ye Jin. The campaign came to be after both stars starred in separate Smart ads before.

February 14th was the date when their wish was answered. Fans of both Hyun Bin and Son Ye Jin flooded Smart's Twitter, Facebook, and Instagram accounts with requests for both a joint commercial.

In a Smart-exclusive interview, Hyun Bin revealed that they had to shoot in the middle of a snowstorm in January. The Korean star said the snow made the shoot fun despite being cold. Son Ye Jin said that she was excited to work with Smart again and is looking forward to more campaigns with the company.

During the online press event we attended earlier, Smart confirmed that they'll bring the South Korean superstars to Manila once it's safe to travel again. 

Ben&Ben provided the song "Inevitable" to set the mood of the commercial. The band said that the song tries to describe the nature of fate and how all our actions lead us to someplace better. It is supposed to give the feel of mystery and peaceful certainty.

Smart 5G development

Son Ye-jin and Hyun Bin are the faces of Smart's ongoing nationwide 5G rollout.

Smart has been at the forefront of 5G development in the Philippines. It continued its roll-out in strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City, and Rizal.

To enable more subscribers to experience 5G, Smart has teamed up with smartphone manufacturers like Huawei, Samsung, realme, and vivo in offering Smart 5G-certified devices under Smart Signature 5G Plans.

Recently, Smart also launched its 5G roaming service in South Korea in partnership with KT Corp.

Smart launches 5G roaming service in South Korea, partners with KT Corporation.

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