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Lazada and Shopee just signed an agreement to prevent sales of fake goods!

Popular online shopping platforms Shopee and Lazada recently inked a memorandum as their agreement with tighter restrictions to stop the sale of counterfeit items.
Lazada and Shopee just signed an agreement to prevent sales of fake goods!
Stock photo of Shopee and Lazada logos

A code of practice among online marketplaces

Various global and local brand owners signed a memorandum of understanding (MoU), agreeing to comply with a code of conduct on the sale of pirated goods.  In an online event organized in partnership with the Intellectual Property Office of the Philippines (IPOPHL), the two platforms also agreed to follow stricter restrictions "in a timely and efficient manner." IPOPHL Director General Rowel S. Barba said, 

This MoU establishes a code of practice among online marketplaces, as well as an efficient notice and takedown procedure, to intensify our fight against the sale of counterfeit and pirated goods over the internet. 

According to the MoU, they are requiring e-commerce platforms to keep data on all sellers. At the same time, they have to verify the seller's identity first. When the court or government regulators request a piece of information, they must be willing to share it with them. The accounts of sellers or merchants who are proven to sell fake items must be suspended or closed permanently by the platforms.

Brands and industry groups that inked the partnership include Unilever Philippines, Inc., GlaxoSmithKline Philippines, Inc., Globe Telecom, Inc., Castrol Ltd. the American Chamber of Commerce of the Philippines, the Consumer Healthcare Philippines, Inc., and the Philippine Retailers Association.

Brand owners will have access to a "notice and takedown" procedure when they discover that their intellectual property rights have been infringed.

Meanwhile, the proposed Internet Transactions Act is aiming to grant the Trade Department regulatory powers to take down websites or platforms that allow vendors to sell counterfeit products.

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