LG introduces newest OLED evo TV with a colorful campaign

LG released a 90-second teaser showcasing  the possibilities that OLED self-lit pixel technology offers in their latest campaign "LG Light Up Your World".

Let LG Light Up Your World

OLED self-lit pixel technology

Through their latest OLED evo TV, LG is also introducing the new OLED self-lit pixel technology. The next-gen OLED panel has been redesigned to include an extra layer and a stronger emissive material. These optimize the structure of the panel and refines the wavelengths of light.

This results in brighter, punchier picture quality, and improved clarity of content. It's not just the display that's evolved, it's also the user's viewing experience.

Global testing agency Intertek has confirmed that LG OLED displays have 100 percent color fidelity. This means that the colors users see on the screen closely match the colors of the original image. So everything a viewer watches looks as the creator intended it to be.

Every LG 4K OLED TV's core is the α9 Gen4 AI Processor 4K. It is a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content.

LG OLED technology has been the industry leader for the past few years. We hope that with this new campaign, customers will see for themselves how OLED can provide the best possible TV viewing experience anywhere, said Mr. Sungjae Kim, Managing Director of LG Philippines.

Another thing that’s redesigned is the Magic Remote which functions more like a magic wand. The ergonomic design is easy to hold, and its point-and-scroll system allows faster searching. 

It has a built-in AI providing easy access to services, while hotkeys for major content providers give users shortcuts to all of their favorites. In addition to that, Magic Tap has a new clever trick that connects the user's phone to the TV. Simply tap an NFC-enabled smartphone to the remote and the user will be able to share content between their TV and smartphone.

You can watch LG's latest campaign here.