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Google is working on its own CPUs for Chrome laptops and tablets

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Google is allegedly developing its own central processors for its notebook and tablet computers.
Google is working on its own CPUs for Chrome laptops and tablets
File photo: Tensor image from Google

In-house chip development in the works was inspired by Apple?

The American search giant plans to roll out the CPUs for laptops and tablets which run on the company's Chrome operating system. It is possible that Google could roll out in-house chips based on ARM architecture in 2023.

Google-based on the blueprints of Arm, the Softbank-controlled U.K. chip company, in developing new CPUs and mobile processors. Aside from that, it is making efforts to create mobile processors for its Pixel smartphones and devices. 

About a month ago, Google said that the Pixel 6 will be powered by a new system-on-a-chip that the company designed in-house, called Tensor. However, it refused to comment beyond confirming its earlier announcement that it will use the Tensor mobile processors for its upcoming Pixel 6 handsets.

According to the company, Tensor will enhance computing power and bolster the video capabilities of Pixel phones. There's a report that Google anticipates Pixel 6 as a success so it asked suppliers to prepare 50 percent more production capacity for the handsets. 

As per IDC, Google shipped more than 7 million Pixel phones in 2019, its highest figure ever, but shipped just 3.7 million phones the following year because of the COVID-19 crisis.

As Google focuses more on the development of in-house chips, its competitors pursue a similar strategy to diversify their offerings. Big companies such as Amazon, Facebook, Microsoft, Tesla, Baidu, and Alibaba Group Holding are allegedly going to build their own semiconductors to power their cloud services and electronic products.

Google told several suppliers in recent meetings that it sees potential for massive growth opportunities in the global market because it is the only US smartphone maker building handsets using the Android operating system.

What do you think?

Source: Nikkei
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