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TECNO, DxOMark, Samsung, and Counterpoint Research shares 2022 mobile camera trends

At the "Global Mobile Camera Trends 2022: Innovation Talk", TECNO along with other industry imaging leaders, discussed the latest mobile camera trends.
TECNO, DxOMark, Samsung, and Counterpoint Research shares 2022 mobile camera trends
TECNO, DxOMark, Samsung, and Counterpoint Research

Some of the 2022 camera trends to watch out for!

The event organized by  Counterpoint Research was attended by guest speakers from fast-rising global mobile maker TECNO, the internationally-renowned testing agency specializing in cameras, audio, displays, and batteries for consumer electronics DxOMark, and South Korean firm Samsung.

During the event, the experts 
discussed how camera systems are evolving and how they have become critical for OEMs as consumers place increasing importance on capturing images.

According to the speakers, mobile camera trends today combine quality image sensors and advanced software algorithms, light sensitivity, image and video stabilization, and continuous lossless zoom, among others.

Tarun Pathak, research director for smartphones at Counterpoint, highlighted those burgeoning mid-end smartphones across both developed and emerging markets like Africa, Latin America and India will help to quad camera and above form factors to dominate. 

Mr. Pathak also sees the combination of quality image sensors and advanced software algorithms is allowing brands to deliver great imaging experiences across all smartphone price points.

DXOMARK's Hervé Macudzinski, Image Science Director and Product Owner of DXOMARK observed that smartphones today help bring DSLR capture quality and pro photographer's skills into the hands of consumers. Further, he sees low-light imaging as a priority for devices in the highly competitive USD400-USD600 price bands–where significant improvements can be made. 

Samsung Electronics' VP and Head of R&D, Pan Xuebao, believes We're close to the point where smartphone brands can now deliver DSLR-grade photography in the hands of customers. He mentioned Samsung's Tetra and Nona technology is bringing great performance across both bright and low light conditions by providing a bigger canvas to capture more light while allowing smaller pixels for higher definition. Speed is also prioritized, with ISOCELL bringing faster autofocus capabilities.

Jimmy Hsu, Senior Product Manager of TECNO Image Technology, mentioned that demand for more diverse features and personalization could drive demand for ToF (time of flight) and DVS (dynamic vision sensor), which would help smartphone cameras rivals and outperform specialized cameras. TECNO already focuses on personalization, with advances in dark complexion imaging aimed at users across key markets in Africa, India, and other regions, and he highlighted recent achievements and breakthroughs regarding light sensitivity, image, and video stabilization, zoom, and high-resolution–powered by technologies such as RGBW and G+P, Sensor Shift and telescopic lenses. He promised some of these new technologies are slated for TECNO’s new products in 2022.

TECNO also emphasized that the company will always aim to provide an excellent photo and video experience through constant innovation and a deep understanding of consumer needs. 

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