Sony just announced that it is acquiring video game developer Bungie for 3.6 billion US dollars.
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Sony is buying Bungie, the developer of Destiny and original creator of Halo |
A move to help Sony reach new game players
The acquisition arrives shortly after Microsoft’s announcement that it intends to acquire Activision Blizzard in a deal almost worth USD 70B.
Bungie is behind the massively hit titles such as Halo and Destiny. Previously, Sony and the said gaming firm have collaborated on several games, including Destiny.
Allegedly, it will still function as an independent gaming studio and self-publish games. This means it still has free rein to publish games for other consoles and platforms.
It will be run by CEO Pete Parsons as well as a board of directors. The company has around 900 employees and a headquarters in Bellevue, Washington.
According to the CEO of Sony Group Corporation Kenichiro Yoshida, they plan to "utilize the Sony Group's diverse array of entertainment and technology assets to support further evolution of Bungie and its ability to create iconic worlds; across multiple platforms and media." He further added,
Bungie has created and continues to evolve some of the world's most beloved video game franchises and, by aligning its values with people's desire to share gameplay experiences, they bring together millions of people around the world.
Meanwhile, Bungie also made an announcement on Twitter by posting a blog. The caption reads,
Bungie has limitless potential to unite friends around the world. We have found a partner in PlayStation that shares our dream and is committed to accelerating our creative vision of building generation-spanning entertainment.
In the past, Bungie itself has moved in and out of deals with large companies. According to a source, Microsoft acquired Bungie in 2000 and brought the popular Halo franchise to Xbox. In 2007, Bungie has gone indie, splitting from Microsoft. Bungie has also previously had publishing deals with Activision Blizzard.
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