Pinoys spent 10 hours and 56 minutes a day online, the most in the world

Based on a recent study by Brussel-based marketing and advertising consultant Sortlist, Filipinos spend the most time on the internet.

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Filipinos spent most of their time online

In particular, the report said that Pinoys spent 10 hours and 56 minutes per day online. This is equivalent to 166 days per year, nearly half of the year. 4 hours and minutes are spent on social media or a total of 65 days a year.

Facebook is one of the top social media sites in the world

On average, a person spent 52,925 minutes scrolling the social media or 36 days, 18 hours, and 5 minutes.

The numbers are similar to the Digital 2021 report of We Are Social and Hootsuite early in 2021.

Sortlist estimates that 67 percent of the country's population is using the internet as well.

The top 10 countries in terms of time spent on the internet include Brazil, Colombia, South Africa, Argentina, Malaysia, Mexico, In­donesia, Thailand, and Taiwan.

Taiwan has the largest internet adaptation per country. About 90 percent of its population is using the internet. Argentina and Brazil are next at 80 and 75 percent, respectively.

Over the past 18 months or so we have spent more time behind a screen than ever. As a result of the pandemic, many people have been forced to work from home, spend copious amounts of time on Zoom calls and used their free time to scroll social media and utilize the array of apps at our disposal, but all of this time spent online can build up, Nico­las Finet, Co-Founder and CMO at Sortlist, said.

In today's world the ma­jority of day-to-day tasks are completed online and this isn’t a bad thing, but it’s important that we remind ourselves that there is more to enjoy than just social media and online brows­ing, he added.

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Sources: BusinessMirror, The Philippine Star