Filipinos are now health and wealth conscious, smartphone—dependent, Pru Life UK PH says

The insurance company Pru Life UK has conducted a study showing that Filipinos are more conscious of health, and wealth and rely heavily on phones.

Pru Life UK cover photo

Pru Life UK Philippines research says Filipinos are conscious about health/wealth, rely on smartphone

The study is titled as "Fulfilling Futures: Living Better with Mobile Technology in the Philippines".  The researchers found that 75 percent of its respondents use mobile apps to improve their physical well-being and fitness, placing the country fourth among 13 Asian nations surveyed.

Pru Life UK Philippines talks about the research

In addition, Filipinos are also relying on mobile apps for extensive financial management, garnering 79 percent of survey respondents reporting the use of mobile apps for this reason. With that, it marks the country as the 2nd highest user of finance apps in Asia closely trailing India.

The key insights from the Fulfilling Futures Philippine study strengthen Pru Life UK’s mission to be the most trusted partner and protector of Filipinos and their families by providing simple and accessible financial and health solutions through our digitalization efforts,” said Allan Tumbaga, Pru Life UK Executive Vice President and Chief Customer and Marketing Officer.

The research also indicates that free health and fitness apps were favored by Filipinos. Notably, one-third of respondents say that having more mobile health apps available will encourage people to engage in healthier activities.

When it comes to personal finance apps, e-wallets appeared as the top choice, mainly because of the convenience and affordability they bring. Other well-liked apps include those for banking, consumer credit, and managing household expenses and budgets.

The accessibility of health and finance apps has played a pivotal role in making Filipinos more conscious of their finances and overall well-being. It's inspiring to witness how technology can transform lives and promote financial literacy at the same time, said Gillian Parket, Principal and Sustainability Lead for Asia Pacific, Policy and Insights of the Economic Impact.

According to Pru Life UK, this study will be part of the bigger Fulfilling Futures umbrella research started by Prudential. It examined how views pertaining to work, health, and overall well-being have changed drastically throughout the Asian economies and how the vital function of digital technology affects our daily lives.

Pru Life continued that this will serve as a foundation for creating further studies and lead panels with experts across industries to optimize the existing digitalization regulations and financial inclusion programs in the Insurance industry.

The company seeks to make insurance more accessible to more Filipino families through its web platforms and 40,000-strong digitally empowered agency force.

You may follow Pru Life's UK's research and its pioneering role in developing discussions on health, finance, and digitalization at the website.

You may also click this link for a copy of the study.

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