GCash has AI solutions advancing financial services
These feature more personalized tools for GCash users.
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| GCash AI |
The future of fintech
In case you missed it, the FutureCast event, GCash introduced products powered by the latest AI technology. These are part of its vision in 2024 to let users experience the future of fintech, demonstrating the potential of personalized financial tools, empowering Filipinos to achieve financial progress.
First on the list is Gigi powered by AI. This is Cash’s enhanced digital agent that provides assistance to its users on their queries about various features and help address complex issues.
Gigi can recall past conversations, trigger security measures, and even link users to an agent.
GCash also introduced GCoach AI that uses Generative AI. This is an AI-powered financial coach that provides personalized tips on budgeting, saving, and investing to improve your financial well-being
In terms of strengthening their credit score, users can now access GScore AI. This computes users’ credit score based on how they spend, save, and manage their money. It unlocks credit access for millions of Filipinos, even those who have no credit history.
Located right on the app’s homepage under the Profile tab, users can go through various ways of increasing their credit score on GScore. The first and most common way to possibly increase credit score is by verifying their account.
Shortly after, users are able to increase their score by other means:
- Cashing in regularly
- Using GCash services such as Pay Online or Pay Bills
- Investing in GInvest frequently, etc.
Based on the user’s activity on the app, GScore calculates creditworthiness through the power of AI technology. A good GScore means access to credit, better interest rates, priority services as well as other special perks on GCash–giving users the financial power they deserve.
Aside from this, GScore will also give way for exclusive benefits like better interest rates, priority services, and special perks on GCash. A high GScore means more financial opportunities.
GCash has also introduced a new ad servicing platform powered by AI, Hyper Personalized Ads.
It's like having a super-smart AI shopper who gets to know you, figures out what you love, and then handpicks the perfect offers, products, and brands, just for you, said Sara Venturina, Chief Data Officer of GCash.
Taken from the user’s behavior or spending habits on where they shop, AI determines each user’s perfect mix of personalized ads. Hyper Personalized Ads then matches them with a perfect lineup of shopping choices with various partner merchants.
GCash said it is constantly innovating to make its user's financial life easier.
What do you think about this?
It's exciting to see how GCash is using AI to improve its services! With Gigi, users can get quick answers to their questions, while GCoach offers personalized tips on budgeting, saving, and investing. Plus, GScore helps you improve your credit score, even if you don’t have a credit history. And if you're wondering how to pay for your NBI clearance, you can easily learn how to pay NBI using GCash through the app. These tools make managing your finances more convenient and accessible for everyone.
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