OPPO to partner with UNESCO for cultural education and preservation

This will be done with the help of technology.

Photo from OPPO

OPPO celebrating its 20th anniversary

Tech giant OPPO is set to partner with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to empower cultural education and diversity through technology. The company said this is also part of celebrating its 20th anniversary.

Using imaging technology, this initiative aims to preserve and transmit cultural heritage, enabling youth to explore the world and connect with diverse cultures, truly embodying the spirit of ‘Connecting Cultures, Inspiring Futures, OPPO said in a statement.

As part of this collaboration, OPPO will donate 1,000 OPPO tablets to support the development of local youth education in Africa and Asia. These devices will feature cultural programming courses developed under the "Youth Coding Initiative” which was jointly launched by UNESCO and CODEMAO. This aims to promote the inclusive and safe use of technology, advance equitable education in Africa and Asia, and help preserve local cultural heritage through digital learning.

The partnership will be launched officially after completing the relevant UNESCO procedural reviews.

OPPO said it will also launch a global campaign #CaptureMyCulture, encouraging users to contribute to cultural preservation by sharing photos and stories that celebrate their local traditions.

Prior to this partnership, OPPO worked with Discovery Channel to launch the "Culture in a Shot" project that aims to put a spotlight on and protect cultural diversity through imaging technology.

OPPO also launched AI Studio in the Reno12 5G Series, allowing users to generate quality creative portraits.

As the company celebrates its 20th anniversary, OPPO said it remains dedicated to its mission of "Technology for Mankind, Kindness for the World."

The OPPO 20th anniversary #CaptureMyCulture campaign is open for submissions until September 25, 2024.

Those who want to share their cultural photos and stories can check out this link.

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