The OPPO Reno13 Series 5G is a HIT in the Philippines

Another hit!

File photo: OPPO Reno13 Pro 5G and OPPO Reno13 5G

OPPO Reno13 Series 5G is a HIT

OPPO Philippines claimed that the new Reno13 Series 5G performed considerably better than the Reno12 Series 5G during its first sale week.

Reno13 Series 5G total sales (first week)

According to the mobile giant, it performed the Reno12 Series 5G by 37 percent with a positive 98 percent net growth in e-commerce channels.

File photo: OPPO Reno13 F 5G

In particular, the OPPO Reno13 5G and Reno 13 Pro 5G recorded a 59 percent increase in total sales over the Reno12 5G and Reno12 Pro 5G. The biggest winner is the Reno13 F 5G with a positive 112 increase in its first 7 days compared to the Reno 12 F 5G.

All these happened even if the new Reno13 Series 5G arrived with higher price tags than the previous generation.

Apart from its stellar build with up to IP69 dust and water resistance, All-Round Armour drop resistance, capable camera systems, and advanced GenAI capabilities, the success of the line could be attributed to the company's brilliant strategic marketing campaigns.

OPPO claimed that the Reno13 Series 5G dominated major roads and airports and partnered with UAAP to make waves both offline and online.

The brand also tapped over 35 KOLs including big stars like Nadine Lustre which resulted in a number 1 SOV (share of voice) during its warm-up to the first sale period.