Canon Marketing Philippines holds coastal cleanup with ASSIST

Around 50 volunteers from Canon joined the initiative.

Photo from Canon

Helping protect the environment

Canon Marketing (Philippines), Inc. has launched its 2025 Corporate Social Responsibility (CSR) initiatives with a coastal cleanup drive at Baseco Beach in Tondo, Manila.

The company collaborated with the Department of Environment and Natural Resources (DENR) and the Asia Society for Social Improvement and Sustainable Transformation (ASSIST) for this initiative.

Around 50 employee volunteers from Canon joined the activity, where n they collected plastic waste and other debris along the shoreline, contributing to the restoration of the coastal ecosystem while raising public awareness about ocean conservation and responsible waste management.

This initiative marks just the beginning of our CSR journey for 2025. With the dedication of our employees and our valued partners at ASSIST, we aim to inspire more individuals and organizations to embrace environmental stewardship, said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc.

Canon said the activity also served as a platform for education and engagement. Representatives from DENR and ASSIST conducted on-site learning sessions, guiding volunteers on proper waste segregation, recycling practices, and the environmental challenges faced by coastal communities across the Philippines.

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