HONOR opens at SM Puerto Princesa Experience Store, Magic7 Pro 1st day sale tags along

HONOR has extended its presence in the country by opening a new branch at SM Puerto Princesa. Meanwhile, the Magic7 Pro had its 1st day sale in the venue.

The store opening ceremony

New branch in Palawan

Now, locals from the Ecotourism Capital of the Philippines (Palawan) may easily access the brand's latest products, including the Magic7 Pro.

We are committed to expanding our reach and making HONOR’s cutting-edge technology more accessible to Filipinos across the country. The opening of our SM Puerto Princesa Experience Store reflects our dedication to innovation and service, said Stephen Cheng, Vice President of HONOR Philippines. 

The event was attended by HONOR fans, media representatives, and tech enthusiasts who gathered to celebrate the store's opening. 

The ribbon cutting

The key attendees included HONOR Philippines executives Eason De Guzman, Digital Marketing Manager and Content Lead, Tom Yuan, National Sales Director, and Nixon John Iquina, Regional Sales Director for Northern Iloilo, alongside local partners Edwin 'Eli' Tan Jr., Managing Director of Puerto Electronico, Jesus 'Jess' Canizares, Executive Assistant, and Martin Domingo S. De Leon, Assistant Mall Manager of SM City Puerto Princesa.

The event also featured a program hosted by Alvin Sia, including interactive activities like the 'Guess the Phone Challenge' and 'Don’t Touch the Color,' which highlighted the key features of the HONOR Magic7 Pro and HONOR X9c. Attendees also had the chance to win prizes, including cash and freebies.

The opening of our newest Experience Store in SM Puerto Princesa symbolizes our dedication to reaching more Filipinos with our powerful and stylish smart devices, shared Eason de Guzman during his welcoming remarks.

Looking ahead

HONOR is expanding its retail presence nationwide, with more Experience Stores planned to increase accessibility to its products. The new SM Puerto Princesa location is part of this growing network, offering customers convenient access to the brand's latest innovations.

Moving forward, the HONOR Magic7 Pro features 120Hz 6.8-inch 1.5K Quad-Curved LTPO OLED, 4.32GHz 3nm SD 8 Elite chip, 12GB/512GB memory, 5,850mAh battery with USB-C 100W fast charging and 80W wireless charging.

It also boasts a next-level camera system: 50MP f/1.4-f/2.0 OVH9000 main camera, OIS + 50MP f/2.0 ultra-wide shooter + 200MP f/2.6 Telephoto w/ 3x optical zoom, OIS camera configuration that is capable of doing up to 100x AI SuperZoom.

Furthermore, it is complemented with AI-powered enhancements for cameras, screen optimization, and system performance.

The HONOR Magic7 Pro is priced at PHP 59,999 with a FREE JBL SoundGear Frames. To purchase this latest high-end smartphone, simply head to HONOR Experience Stores near your location or order online through official Shopee, Lazada, and TikTok Shop.

What do you guys think?