First Week Sale: OPPO Reno14 Series 5G sales skyrocket, double sales in PH vs last gen
Apparently, the newly launched OPPO Reno14 Series 5G is a hit in the Philippines.
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| OPPO Reno14 Series 5G first week sale in PH |
The OPPO Reno14 wowed Filipinos with its killer cameras, smart AI capabilities, tough water resistance, and all-day battery despite having a sleek and slim profile
According to the latest internal data we obtained from OPPO Philippines, the Reno14 Series made a huge splash in the country during its first week of sale.
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| The numbers |
The entire Reno14 Series 5G achieved 63 percent of its sales target in just one week, a 20 percent increase in performance versus the Reno13 Series during the same period.
The Reno14 Pro 5G, the most expensive of the bunch, recorded 103 percent sales target completition, a 37 percent increase vs the last gen. Stocks are back, but the Reno14 Pro 5G has sold out during its first week of sale.
OPPO also said that it has a 37 percent OBS increase versus the previous generation and a 60 percent growth in national key accounts.
The Reno14 Series has the highest increase rate of +216 percent vs the Reno13 Series, more than double of the last gen.
The brand also told team GIZGUIDE that it has 114 percent more positive sentiments and 188 percent higher engagements vs the Reno13 Series. It is also number 1 in PR and Digital SOV with 3x more hashtag engagement.
What's even more impressive? Reno14 Series 5G is selling strong—even with a higher price tag than last year's model.
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| The Reno14 Series 5G |
The possible reasons behind this success is OPPO was able to properly communicate the strengths of its devices to its target users. The Reno14 Series are camera centric smartphones with 4K shooting capabilities, underwater shooting mode, and enhanced AI capabilities.
The phones are also generally slim despite having huge battery capacities with fast charging, consistently large memory configurations across all products, and advanced connectivity solutions like the AI LinkBoost tech.
In the Philippines, the Reno14 F 5G starts at PHP 21,999, the Reno14 5G starts at 31,999, and the Reno14 Pro 5G is priced at PHP 47,999.
What do you guys think?
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