YouTube Shopping creator adoption surges, boosts Filipino Creator's revenue stream

After launching in April 2025, YouTube Shopping has experienced rapid creator adoption, growing demand, and undergone massive product integration.

YouTube is the number 1 video platform in Southeast Asia

YouTube Shopping is Empowering Filipino Creators

YouTube reaches 93 percent of the Philippines' online population aged 18 and above. Creators like Kristian PH leverage YouTube Shopping to diversify content and generate significant revenue by linking product reviews to Shopee purchases, creating seamless shopping experiences and sustainable business models.

Within two months, over 20 percent of eligible Filipino creators joined the YouTube Shopping affiliate program, turning passions into sustainable businesses. In that time, over 550,000 products were tagged across 240,000+ videos. 

New tools such as Stickers on Shorts, Timestamps, and a Chrome Extension simplify product tagging, enhancing creator content and viewer shopping experiences.

What is even more impressive is that Shopping-related watch time surged by 70 percent from February 2024 to February 2025, reflecting Filipino's appetite for content-driven commerce.

Online users are 98 percent more likely to trust recommendations from YouTube

“YouTube Shopping connects trusted creators with Shopee’s platform, enabling brands and sellers to reach engaged audiences,” said Jack Ng, Head of Commercial, Shopee Philippines. 

The initiative drives commerce by linking creator recommendations to direct purchases, benefiting creators, brands, and shoppers.

This matters because 98 percent of Filipino online users trust YouTube creator recommendations (Ipsos survey), and YouTube Shopping strengthens creators' influence in culture and commerce. The platform's flexible formats - Shorts, long-form videos, and mobile-to-TV viewing paired with robust monetization, position YouTube as the leading hub for Filipino creators to grow their business.

YouTube and Shopee are committed to innovating, empowering more creators, and enhancing shopping experiences for Filipinos.

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