From Electric Ice Shaver to Air Fryer Cyclone Technology: Kyowa partners with Judy Ann Santos to champion kitchen innovation

In a world where every new appliance promises "smart" features and app connectivity, it's easy to forget that true innovation doesn’t always come with a screen. Sometimes, it's found in the small, reliable tools that quietly make everyday life easier—the kind that Pinoy families actually use.

Multi-awarded actress and celebrity chef Judy Ann Santos-Agoncillo is Kyowa's newest brand ambassador

That's exactly what Kyowa has built its name on. And with Judy Ann Santos joining the brand as its newest ambassador, that message comes through more clearly than ever: innovation can be simple, dependable, and made for real Filipino homes.

A shared love for home and simplicity

Judy Ann is joined by Kyowa President Nathanael Ong, Kyowa COO Eugene Go, and talent manager Mary Jane Buencamino

For more than 38 years, Kyowa has been a staple in Filipino households: from the classic rice cooker seen in kitchens across generations, to modern essentials like air fryers and electric ovens.

I've always believed that the kitchen is the heart of every home, Judy Ann shared. When I look for kitchen appliances, I look for ones that make life not only easier but, more importantly, ones that I can rely on.

It’s a fitting partnership. Both Kyowa and Judy Ann have built trust through consistency by showing up, doing the work, and delivering results people can count on.

Innovation that works for Filipino families

At the launch event, guests were greeted by a showcase of Kyowa's roster of home and kitchen appliances, each designed with functionality at its heart. But two products stood out for how they elevate daily routines through thoughtful design.

Kyowa Air Fryer with the company's patented Cyclone Technology for better air flow

The Air Fryer

The first was the Kyowa Air Fryer with Cyclone Technology, featuring the brand’s Patented Air Cyclone Technology for better airflow. This ensures even cooking, crispier results, and less oil: proof that smart design doesn’t always need WiFi to make life easier.

When I use the Kyowa Airfryer, I can easily make snacks my kids love without the guilt of deep frying, Judy Ann shared.

Kyowa Electric Ice Shaver

Judy Ann's viral Black Sesame Polvoron Halo-Halo made with the Kyowa Electric Ice Shaver

The second highlight came straight from Judy Ann herself, who did a live demo of her viral Black Sesame Polvoron Halo-Halo, made using the Kyowa Electric Ice Shaver.

Juday and her Halo-Halo

True to the brand’s accessible spirit, it’s a no-fuss tool that delivers fine, fluffy ice perfect for summer desserts.

When I prepare my Black Polvoron Halo-Halo, the Kyowa Ice Shaver helps me achieve that perfect, fine ice texture, says Judy Ann.

These may not be high-tech gadgets with touchscreens or WiFi controls, but they’re innovations that make sense for real Pinoy homes.

Kyowa's approach focuses on function, safety, and reliability, proving that technology’s value lies in how well it improves the daily lives of Filipino families.

Trust built over time

Kyowa's range of reliable home kitchen appliances

Kyowa’s new campaign slogan, "Tiwala ako sa may K," captures what both the brand and its new ambassador stand for: dependability, warmth, and authenticity.

It's not just about having a product that works well, Judy Ann said. It's knowing that every time I turn on the stove or use the rice cooker, it will do what I need it to do. Tiwala ako sa may K.

That kind of trust doesn’t come from flashy upgrades or complex tech; it's built through years of consistency, much like Judy Ann’s own acting career.

The bottom line

For a tech-savvy world obsessed with the next big thing, Kyowa offers a refreshing reminder: not all innovation needs to be digital. Sometimes, it’s about designing tools that help people focus on what really matters: family, food, and the joy of being home.

With Judy Ann Santos leading the charge, Kyowa is showing that innovation at its best feels familiar and that reliability will always be timeless.

Price and availability

Kyowa Electric Ice Shaver - PHP 2,200

Kyowa Air Fryer w/ patented Cyclone Technology - PHP 4,500

Kyowa devices are available at leading appliance stores, as well as online via Shopee, Lazada, and kyowa.com.ph.