Amazon eyes AI to accelerate movie and TV production

This initiative aims to fast track the development of some of your favorite shows.

File photo: Amazon Prime Video

AI to accelerate development of movies and TV shows, cut cost

Amazon is planning to use AI to accelerate the development of movies and TV shows.

According to Reuters, veteran entertainexecutive Albert Cheng is leading the development of new tools that will cut costs and streamline the creative process via AI Studio. The team consists primarily of product engineers and scientists, with a smaller creative and business contingent.

We fundamentally believe that AI can accelerate, but it won't replace, the innovation and the unique aspects that (humans) bring to create the work, Cheng said

Amazon plans to launch a closed beta programme in March, inviting industry partners to test its AI tools. The company expects to have results to share by May.

This development came amidst concerns that AI would make actors' jobs obsolete.

Amazon emphasized that writers, directors, actors, and character designers will be involved at every stage of production, using AI as a tool to enhance creativity.

The company said it is working with its Amazon Web Services for help and plans to work with multiple large language model providers to give creators a wider array of options for pre- and post-production filmmaking.

The AI Studio is working with producers Robert Stromberg (Maleficent) and his company Secret City, Kunal Nayyar (The Big Bang Theory) and his company Good Karma Productions; and former Pixar and ILM animator Colin Brady, as it explores new tools and how best to implement them.

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Via: Reuters