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More Millennials used PayMaya to complete their Holiday Shopping last 2017!

Data of the last two months of 2017 from various platforms of Voyager Innovations tells mobile savvy millennials went online shopping using cashless payments.
More Millennials used PayMaya to complete their Holiday Shopping last 2017!
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The number of transactions made by "Millennial" unique PayMaya account holders multiplied three fold from November to December compared to the same period from last year which means that there is a growing number of Filipinos who are now more comfortable in digital commerce as viable option for the holiday shopping.

While mall shopping is still the norm for most Filipinos, we saw a marked increase in onlin shopping among our mostly millennial user base during the 2017 holiday season, said Paolo Azzola, Chief Operating Officer and Managing Director at PayMaya Philippines. PayMaya is the digital financial services arm of Voyager.

The transaction numbers further rose when the major online marketplaces such as Lazada, Zalora, and Takatack released their big online sales in November and December wherein PayMaya also gave its account holders an exclusive additional 20% off discount!

On top of the online promo offerings, convenience and the worsening traffic in major cities are probably compelling more individuals to do their shopping online, Azzola said, adding consumers are also given flexibility by online merchants in terms of payment options, making online shopping a more attractive option.

The steady growth of cashless payment use in online retail sites suggests that there is a shift of consumers using cashless alternatives such as PayMaya for their purchases despite the availability of cash-on-delivery.

Additional data suggests that Filipino shoppers bought more electronics and/or gadgets as the top eight of the top ten products ordered through Takatack (takatack.com), Voyager's online shopping platform showed that most items ordered online were power banks, external hard drives, Bluetooth speakers, and smart watches.

We are seeing encouraging results as more Filipinos go online to shop, especially during special seasons. This trend has translated to record-high transaction volumes at Takatack particularly during the Singles' Day event in November, and we expect it to continue as we move on to 2018, explained Marc Concio, Head for Digital Commerce at Voyager Innovations.

Adoption of digital payments and digital comerce has grown faster over the past two years as e-wallets that are regulated by the Bangko Sentral ng Pilipinas such as PayMaya were introduced and made accessible to all Filipinos.
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